As one of the owners of Kaizen it might be bias to leave a review but I want to share my honest experience of the Whey... For me it's literally the most powerful superfood I've had, when I first tried it I was kind of dreading it being plain. But the taste is very creamy and natural, it was easy to take. But I really felt I was getting total nutrition from this Whey, I felt full even in my legs. I actually love to take a little daily, it's food and can be treated as such.